![]() ![]() In order to make work that is at the forefront of what’s being made, you have to keep making, keep experimenting, keep advancing the medium.Ĭaroline Fahey: Work is outdated if it no longer applies to what the photographer desires to shoot or accurately reflects their intended/current style. Make beautiful things people have never seen before. What is the threshold at which a piece of work is considered outdated? At what point does older work lose its relevance or value in a portfolio?Īli Berk: As creative people, we all strive to make something unique. At that point, as well as your current projects, you can share more commercial leaning or older work too. Once you generate interest, that often leads to your website. In the ad world, a great deal of research around photography is done on social media so it’s a great way to have fun, be yourself and share your voice as an artist. Remember that media is driving attention spans down, so we have very little time to engage anyone. In today’s fast-moving environment, it’s critical for producers and creatives to see that photographers and artists are at the very least, excited by the world and in the conversation. Seeing current and new work also allows me to see the kinds of brands you’re working with, ideas you’re generating, and where you want your work to go in the future.Ĭliff Lewis: I do think it’s important for photographers and artists to keep their work current and relevant. If it feels dated in terms of your style or work, you’d normally take on, I would remove it, as it is also really important your portfolio feels cohesive and has a strong point of view. Of course, portfolios can still captivate interest if it showcases compelling work, some work is timeless! But if the work feels stale (sometimes clothing and overall style starts to look dated) it might be time to experiment rotating in new work to see how it performs.Ĭaroline Fahey: Totally keep older work you feel proud of, and still reflects who you are as an artist. ![]() I also believe that new work can attract fresh interest and bring in new clients. How crucial is it for photographers to keep their portfolios current with new content, and what are the consequences of failing to do so? Can a portfolio still captivate interest if it showcases older but compelling work?Īli Berk: I always think that if you are making new work, even if it’s personal work, you are moving your creativity forward. Through the points of view of these industry professionals, we aim to glean insights that not only guide photographers but also illuminate the ever-shifting dynamics of contemporary photographyĪPE/HER Art Producer Questions & Answers: I don’t take submissions.īelow are the results of Heather and I reaching out to art producers, and we hope it is enlightening and inspirational.Īli Berk (Director of Art and Print Production at 72andSunny), Caroline Fahey (Senior Art Producer at Droga5), and Cliff Lewis (Executive Producer and Director of Art Production at Droga5) have generously shared insights into the vital role personal work plays in keeping portfolios fresh, the delicate balance between timeless and outdated, and the art of holding interest in a world marked by fleeting attention. For personal projects to showcase, I look for at least 6 to 8 images and a unique subject/story. ![]() I search the internet for photographers on websites like Found, Workbook, APA, ASMP, CA, The Picture Show: NPR, photographer representatives and photographers for the work I admire. In 2016, I started “The Art of the Personal Project” on APE with the vision to showcase a photographer and their personal style. Advertising campaigns are a collaboration of photographer, art director, creative director, account executive, client, and support crew. ![]() To get an industry perspective, I have teamed up with Heather Elder to get agency art producers’ opinions on personal projects and why they are so important.Īs a former art buyer with decades of viewing websites and portfolios, it is a personal project that many times seals the deal on being hired. Personal Projects have always been my favorite galleries of a photographer’s website as it showcases their creativity. ![]()
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